Our values

“Nature is humanity’s most important treasure – it is time we start giving back to preserve it for our children”.
5Loops is a sustainable, stylish, and authentic eyewear brand, based on 5 nature-driven values:

  • Land

    using natural materials

  • Ocean

    creating less waste

  • Air

    circular economy concept

  • Flora

    cooperating with others

  • Fauna

    supporting those in need

Travelling the world between South America, Asia and Europe and seeing the negative impact of humanity on nature, twin sisters decided to start making a difference, combining their expertise in ophthalmology and commitment to sustainability.

  • Land: using natural materials

    To achieve this goal, 5Loops offers stylish eyewear as well as accessories made of BioAcetate S70 – a renewable, recyclable, sustainable, biodegradable, and bio-based material for eyewear. All elements of the 5Loops glasses packaging (the boxes, cases and cleaning cloths) are made of recycled materials and are recyclable through established processes.

  • Ocean: creating less waste

    To generate as little waste as possible, 5Loops glasses are produced using molds which reduces the amount of waste produced compared to using acetate sheeting. The glasses chains are also 95 % produced via molds, only the ‘ring’ to hold the glasses is cut out of sheeting. This is due to the fact that these do not reach the minimum requirement to use molds.

Air: implementing a circular economy concept

To implement a circular economy concept, 5Loops will motivate its customers to send back ‘old’ 5Loops glasses for refurbishing & redistributing or– if refurbishing is not possible – for composting or recycling. This will extend the product life cycle or re-enter these into the economic circle.

  • Flora: cooperating with others

    Cooperation with other companies (Daotey, COVER, Nina Rein & Frijda Juni) who share similar nature-driven values as 5Loops is another goal. Only with partners will sufficient awareness be created to trigger change. The environmental revolution needs to be nurtured to flourish – 5Loops wants to nurture others and grow with them. We believe in the power of giving.

  • Fauna: supporting those in need

    5Loops’ commitment is to support and give back to those in need. Therefore, we will help communities in Peru with refurbished glasses to create a basis for education and prosperity. As the founders have their roots in Peru, 5Loops will start by helping there, but the goal is to extend its engagement throughout South America as quickly as possible.

Becoming 100% sustainable

5Loops is not perfect as the path to become 100 % sustainable is extremely challenging, but it has the willingness to embark on this journey and become better every day. Ideally finding allies throughout this path and become part of a new way of thinking about production, consumption, and disposal of products. Disposal of glasses will be especially challenging, due to the lack of streamlined pathways for this innovative material. We are sure the need will create a way.